The Top 9 Things You Wanted to Know about Google Ads

The Top 9 Things You Wanted to Know about Google Ads

Google Ads are powerful. They can put your business right in front of your perfect target market just when they’re searching for your products or services. But they can be complex too. Here are common questions I get asked about Google Ads.  1. How do Google Ads work? Google Ads are extremely powerful because of…

Gamechanger: Google’s New Performance Max Campaigns Producing Amazing Result

“Programmatic Advertising” has been touted as the “next big thing” for a few years, but Google’s new Performance Max campaigns are delivering programmatic results never seen before. If you’re not familiar with the term “programmatic advertising” it refers to using automated technology for buying digital ad placements online. That may sound a little confusing, so…

The Crucial Differences Between Google Ads and SEO

What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above.  I am also often asked, do people really click on…

The Secret Weapon for Measuring Google Ads Results

If people are searching for your products or services online, running Google Ads campaigns is a no-brainer. But there’s a little-known secret to getting better measurement of Google Ads results that few businesses are using.  Google processes approximately 75,000 search queries every second! That equates to 6.5 billion searches every day, or 2.5 trillion searches each year.   As you’ll already know, nearly every time one of…

Facebook Ads or Google Ads – Which One is Best?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…

Google Ads 2020 logo

Goodbye AdWords, Hello Google Ads

Recently, Google announced Google AdWords is becoming Google Ads. Like that green dot, I felt my heart sink a bit when I read the news. I don’t know why. I know that the name AdWords makes no sense anymore. You think Google search is seriously big? Sure, it is, at 5 billion searches per day!…