The Top 9 Things You Wanted to Know about Google Ads

The Top 9 Things You Wanted to Know about Google Ads

Google Ads are powerful. They can put your business right in front of your perfect target market just when they’re searching for your products or services. But they can be complex too. Here are common questions I get asked about Google Ads.  1. How do Google Ads work? Google Ads are extremely powerful because of…

Digital marketing - registering domain names

Don’t Make These 6 Mistakes When Choosing Domain Names

Every business needs a website, and every website needs a domain name. But often businesses make mistakes when selecting their domain name. Here are six domain name mistakes that you should avoid. Using a .com when targeting the NZ market If you are a local business, with a local or nationwide target market, you should…

Online Video Consumption Is Booming [2021 Statistics & Infographic]

The demand for online video content is exploding around the world. Most marketing departments need to be increasing their plans for video marketing, or risk missing out on business. The statistics are in, and online video is booming! The Wyzowl report, The State of Video Marketing 2021, explored people’s video watching behaviour across YouTube, Facebook,…

How to Break a Marketing Manager’s Heart

Generating enquiries from potential customers is what drives marketing managers. But do you really know what the enquiry experience is like? A marketing manager’s job is to generate marketing that drives leads and sales for the business. We sweat over the wording in ads, images used, ad placements, brand messaging, websites, search engine rankings, where…

Online Shopping Journey

The Messy Middle of Online Buyer Journeys

The journey people take when researching and buying products online is growing increasingly complex. New research from Google sheds light on what businesses can do to reach these customers. A few months ago, I bought a new tripod online for my DSLR camera. It’s likely you can relate to the journey I went on to…

How a website upgrade could kill your business

Just like cars, you can tell an old website when you see one. But when it comes to upgrading your site, there’s a common mistake that can severely hurt your business. A couple of years ago we had to resuscitate a company’s website rankings after their previous web design company launched an upgrade to their website…

Should my business get its own app?

Since Apple launched the AppStore in 2008, smartphones and apps have literally changed the way we interact with the world. So, should your business get its own app? From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning the road rules –…