What is it?

Google Ads gets your text ads shown alongside Google search results when people search for your product or service.

Would you like your company’s advert to get shown in Google right when people are searching for your product or service?

That’s what Google Ads enables you to do.

When people search online for the product or service you offer, do they find your business, or your competitor’s?

Google Ads are the most measurable and profitable form of advertising

Google Ads in Hamilton

Google Ads are incredibly powerful because of how targeted they are. They connect with your target market right when that person is searching for what you sell.

Duoplus is a Google Partner and highly experienced in creating Google Ad campaigns that help businesses grow. For your local business, if you need Google Ads in Hamilton, the greater Waikato or across New Zealand, we would love to build an effective campaign for you.

 

Duoplus Optimised Google Ads Process

Google Ads Process

1. Optimised Landing pages

Our Hamilton team has created finely optimised landing page templates for Google Ads, that have been highly effective in generating leads for our clients. These landing pages can be personalised to different audiences and search phrases which increases conversion rates.

2. Call Tracking

When someone clicks on your ad, and calls your phone, we use clever call tracking technology so that we can identify which advert the user clicked on before phoning. This helps us know exactly which adverts are working – even if the user phones instead of filling in a web form. It also enables you to have a clear distinction in knowing which calls are generated via Google Ads verses other marketing.

3. Exact Ad Spend and revenue generated via e-commerce

If you are running a Hamilton based e-commerce website, we can track your exact ad spend and revenue generated from shopping ad campaigns. This gives you a clear measurable data of your return on investment from Google Ads.

4. We’ll track your success every step of the way

Once your campaign is set up, we’ll track your campaign and your leads every step of the way to help you get quality leads that grow your Hamilton based business.

For example, if keyword ‘A’ and keyword ‘B’ both get 200 clicks, but keyword ‘A’ gets you 20 conversions as opposed to keyword ‘B’ which only gets 2 conversions, we would optimise keyword ‘A’ to show more to your customers and pause keyword ‘B’ because it isn’t as effective. This will help you get more leads for the same ad spend.

Getting your feedback about how many leads are turning into sales is also important to us, so that we can make regular adjustments to make your campaign more effective.

5. Get High Return on Investment

Google Ads campaigns can have a high return on investment. This is because you only pay per click and every search click comes from users who just searched for your products/services. By targeting the best converting keywords, and effective bidding, clicks that you pay for can be converted into profitable business.

Here’s what Google Ads look like:

Google Ads are sold on a Pay-Per-Click (PPC) basis. This means that Google only charges you for the advert when someone clicks your ad.

Ads can be running almost immediately after setting them up with Google. You choose a daily budget, which Duoplus sets in the system, and Google stops running your ads when your daily budget is reached. This means you have very clear control of costs.

 

The Order of the Ads

The order of the advert is determined by an auction system. When we setup your adverts we set the maximum cost-per-click that you’re willing to pay for a particular advert or keyword, and every time someone searches, Google runs an auction through its complicated algorithms (which takes many factors into account, all in a split second), and the ads are shown.

In general, the more you pay per click, the higher up the page your ad will appear. In the example screenshot above, the three most expensive ads are directly above the search results. The rest of the ads are at the bottom of the page.

How Keywords Work

With Google Ads, you can target a wide range of very specific keywords that your site might not rank for, in the organic search results.

Sometimes keywords (search phrases) are searched for, hundreds or thousands of times each month. Yet, other keywords will have as low as 10 searches per month. So instead of trying to get ranked for all the keywords that have very low search numbers, with Google Ads we can put your ad in front of all of those niche keywords as well as the more popular keywords.

This means your advert can be shown to a very wide variety of searches that people might enter into Google that relate to your company.

It’s All About Lead Generation

Success with Ads is not just about the number of clicks on your ads. We focus on the number of leads we generate for your business, and how many of those leads turn into sales.

As a leading and experienced digital marketing agency in Hamilton, we offer data driven Google Ads in Hamilton, the greater Waikato and across New Zealand. We always strive to help our clients achieve the best ROI for their marketing campaigns. We measure the number of leads from the ads – whether the website visitors fill in an online form or enquire by phone and represent, then, in easy-to-understand reports which will provide you with strong and effective data to measure your success.

Some of our Google Ads (Adwords) clients are: