The Crucial Differences Between Google Ads and SEO

What’s the difference between Google Ads and SEO? Is one better than the other? Should we use both? Whenever I present digital marketing seminars to business owners and marketing managers, I get a series of questions about Google Ads and SEO, like the ones above.  I am also often asked, do people really click on…

Facebook Ads or Google Ads – Which One is Best?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads…